Storefront is the graphical interface through which visitors interact with a store website. It defines the user experience and the visual identity of the website through graphic components, typography, and color palette. These elements are customizable and can be managed through the Content Management System (CMS).

The storefront also includes VTEX Intelligent Search, a tool that helps customers in their buying journey by delivering search results as soon as they start interacting with the search bar.

These operations are performed in the Storefront menu of your VTEX Admin.

See below for the different sections and pages in this menu.

The Content Management section concentrates the tools you need to create, edit, and publish web content to the storefront.

The section includes the following pages:

• Layout: Associate your storefront design with a trade policy.
• Pages: Create custom pages for your store.
• Site Editor: Create, edit, publish, and schedule modifications to your storefront components and behavior.
• Banners: Create rules to display different banners on your storefront.
• Styles: Manage storefront typography and color palettes.
• Redirects: Create redirects from one URL in your store to another.

Intelligent Search is an application that assists customers in their buying journey by displaying relevant search and product suggestions as soon as they start interacting with the search bar.

This section includes the following pages:

• Redirects: redirects the shopper to another page, internal or external to your ecommerce website.
• Relevance Rules: defines the order of products included in the search results.
• Search configuration: comprises all VTEX Intelligent Search global settings.

The following pages are soon to be updated:

• Explained Search: interprets a searched term and presents a list of products as a search result.
• Merchandising Rules: manipulates results within a search.
• Synonyms: allows the registration of synonyms, or words with the same meaning, for a specific search term, increasing chances of a successful search.
• Indexing Status: monitors the sync situation of all Catalog products sent to Intelligent search.
• Analytics: organizes data related to searches made in the store, allowing data exportation.