Every time a SKU with an EAN from VTEX is sent to Amazon, the marketplace performs a process called matching, which consists of grouping offers for the same product based on their EAN.

On VTEX, the EAN is used to map the products with the corresponding ASINs (Amazon Standard Identification Number) on Amazon. To map the equivalence between the EAN and the ASIN, manual matching is required. EAN and ASIN matches need to be exact for the offers to be linked correctly.

On the Opportunity tab, sellers can match products sent to Amazon individually or in bulk, search by product name, and by clicking the icon, choose to either view the details of the products or the corresponding offer on Amazon.

See the tab structure below.

• Search bar: Located at the top of the tab, sellers can use it to search for sent products and SKUs by their full or partial names.
• Checkbox: Located on the left side of the photo of each offer. It should be selected to match that offer.
• Counter: Displays next to the tab name, showing the number of listed products available for matching.
• Your Offer: All sent offers are displayed in this column, each with the following structure:
  • Product image
  • Product name
  • Brand
• Amazon Suggestion: Offers with matching ASINs, presented in the following structure:
  • Product image
  • Product name
  • Brand

On the Offers tab, sellers can view all approved offers, search by product name, and by clicking the icon, choose to either view the details of the products or the corresponding offer on Amazon.

See the tab structure below.

• Search bar: Located at the top of the tab, sellers can use it to search for approved products and SKUs by their full or partial names.

• Counter: Displays next to the tab name, showing the number of approved offers.

• Your Offer: All sent and approved offers are displayed in this column, each with the following structure:

  • Product image
  • Product name
  • Brand

• Linked offers: Offers linked on Amazon with their matching ASINs, presented in the following structure:

  • Product image
  • Product name
  • Brand

Once you have sent the products, they will be available on the Amazon Offer Matching page. To view the unapproved offers, go to the VTEX Admin and click Marketplace > Amazon Offer Matching or use the search bar at the top of the page.

In the Opportunities tab, each listed product has the icon . Clicking on it will display two buttons: View Details and View Suggested Offer, which will redirect users to new pages. The first shows the single product match, while the second displays the suggested offer published on Amazon. See the buttons available on each page and their actions.

• Reject button: It deletes the suggested match, and the seller will have to submit the product again, following the product submission guide.
• Reject and request review button: If the seller disagrees with the matching suggestion and wants to request a review from Amazon, they should choose this option. Clicking this button will take the seller to the Amazon ticket page and remove the matching suggestion from the opportunities list. This review can be tracked via the Amazon ticket dashboard.
• Publish button: If the seller agrees with the Amazon suggestion, they should click Publish.

To approve the match, the seller must follow the steps below.

1. In the Opportunities tab, click the icon .

2. Click View Details.

3. Check out the information displayed on the page.

   

4. Then, click one of the available buttons: Publish, Reject and request review, or Reject.

On the Opportunity tab, all listed products matching Your Offer and Amazon Suggestion need to be approved manually. To approve SKU and ASIN matches, follow the steps below.

1. On the Opportunity tab, select the checkbox next to the offer title that has a matching SKU <> ASIN. As you select the products, the following pop-up will appear on the screen showing the number of selected products.

2. When you have finished selecting the products, click Publish Selected Offers.

3. In the match confirmation pop-up, check the selected offers and click Confirm Publish.

Once confirmed, your offers will be sent and queued for processing. After approval, they will appear in the Offers tab, where you can "View details of your offer", "View offer suggested by Amazon", and search for offers using the search bar.

Offers that have no matches must be sent again. To resend an offer, follow the steps in the Sending products to Amazon tutorial. Before resending an offer, make sure that the Global category and EAN fields are configured by following the steps in Pre-configuring the catalog and that all products meet the required attributes on Amazon.