AB Testing: why is it not working? (Google Analytics)

Published on4/27/2017

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Last updated on12/31/2019

1 min read

Usually, this situation happens because the store owner is not able to save the script generated by Analytics inside the Template.

To solve this problem, just follow the steps below:

Create a contentPlaceHolder inside the Template.
On the page on which AB Testing is being applied, create an HTML-type control and save the script.

This way, AB Testing will be successful.

See below the screens with examples of the steps:

Control Screen:

${"base64":" ","img":{"width":300,"height":138,"type":"png","mime":"image/png","wUnits":"px","hUnits":"px","length":18375,"url":"https://raw.githubusercontent.com/vtexdocs/help-center-content/refs/heads/main/docs/en/faq/others/ab-testing-why-is-it-not-working-google-analytics_1.png"}}$

Script Screen:

${"base64":" ","img":{"width":300,"height":148,"type":"png","mime":"image/png","wUnits":"px","hUnits":"px","length":35615,"url":"https://raw.githubusercontent.com/vtexdocs/help-center-content/refs/heads/main/docs/en/faq/others/ab-testing-why-is-it-not-working-google-analytics_2.png"}}$

Template Screen:

${"base64":" ","img":{"width":300,"height":216,"type":"png","mime":"image/png","wUnits":"px","hUnits":"px","length":50895,"url":"https://raw.githubusercontent.com/vtexdocs/help-center-content/refs/heads/main/docs/en/faq/others/ab-testing-why-is-it-not-working-google-analytics_3.png"}}$