This feature is in closed beta, and only participating customers can access it. If you're a VTEX client and want to adopt this feature for your business, please contact Commercial Support. Additional fees may apply. If you're not a VTEX client but are interested in this solution, please complete our contact form.

The Product Recommendations feature allows your store to provide custom experiences to buyers by recommending items based on multiple strategies. In addition, you can display relevant or complementary products, boost conversion rates, and increase the average ticket of your business.

To activate Product Recommendations, you must have a store implemented with Store Framework.

See below the five available recommendation strategies, implemented directly by the VTEX team.

• Custom recommendations: Items selected based on user browsing behavior.
• Best-selling: Products with the highest sales volume in the store.
• Recently viewed: Items previously viewed by the user.

• Similar products: Recommendations based on the viewed item.
• Buy together: Recommendations for products that are frequently bought together.

To request activation of the Product Recommendations feature in your store, open a ticket with Commercial Support, indicating which strategies you want to activate. The VTEX team will review the request and get in contact with you.