Mercado Libre Promotions Center

16 min read

On the Promotions, page in the Mercado Libre menu in the VTEX Admin, sellers can view a list of all promotional campaigns offered by Mercado Libre. The page displays the campaign name, type, ID, deadline to include offers, duration, and status.

By clicking a promotion from the list, the seller can use the search bar to find listed offers using the MercadoLibre-ID or the Name of each one.

To access the Promotions page in the VTEX Admin, go to Marketplace > Mercado Libre > Promotions.

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Promotion types

There are different types of campaigns on the Mercado Libre Promotions page, as follows:

Traditional
Co-funded
Pre-negotiated discount
Volume discount
Deals of the day
Lightning deals
Automated co-participation
Competitive pricing
Full stock sale
Seller campaign
Seller coupons

Traditional

In this type of campaign, the seller sets the percentage discount they want to apply to the selected offers based on the limits defined by Mercado Libre. Mercado Libre provides the promotion, the offers eligible to participate and the minimum and maximum discount limits allowed.

By selecting a Traditional promotion, three sections will be displayed:

Candidates

In this section, the seller will select the offers they want to include in the Traditional promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
Complete the Discount and ** Meli+ discount (optional)** fields.
Click the Confirm button.

If the promotional campaign has the Started status, the selected and configured offers in the Candidates section will move to the Participating section and active discounts on Mercado Libre. If the campaign has the Available status, the offers will move to Scheduled.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.

When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Co-funded

In this type of campaign, Mercado Libre covers a percentage of the discount offered on the platform. The marketplace offers X% off, and the seller offers Y%. So customers receive a total discount of X+Y%.
Mercado Libre defines the discount percentage that each party should provide for a product. The seller can choose whether to include the product in the promotion.

When you click a Co-funded campaign, three sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Co-funded promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

If the campaign has the Started status, the selected and configured offers in the Candidates section will move to the Participating section. If the campaign has the Available status, the offers will move to Scheduled.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.
When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Pre-negotiated

In this type of campaign, the seller pre-agrees on discounts for certain offers with a Mercado Libre sales agent. If your store has a sales agent, contact them to activate this campaign.

In this pre-negotiation, the price, the offered discount, and the benefit to be granted are established. After defining the negotiation with the Mercado Libre sales agent, the promotion will be available for management on the Mercado Libre Promotions page.

The campaign's candidate offers are selected by the marketplace. By selecting the Pre-negotiated campaign type, two different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Pre-negotiated promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.

When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Offers removed from the campaign can't be included again.

Volume discount

In this type of campaign, sellers can offer discounts when a certain quantity of the same product is purchased (for example, buy 2, get 3 or 50% off the second item). Mercado Libre covers part of the percentage discount offered.

To change the price of a product participating in this campaign, remove the product from the campaign, change the product price, and add the product again.

The campaign's candidate offers are selected by the marketplace. By selecting the Volume discount campaign type, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Volume discount promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.

When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Deals of the day

The Deals of the day campaign lasts for 24 hours, and sellers can accept the offers that Mercado Libre recommends and set a discount for each participating product.

By selecting this type of campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Deals of the day promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
Enter the discount you want to offer.
In the confirmation pop-up, click the Confirm button.

Scheduled

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

Lightning deals

In Lightning deals campaigns, the promotion lasts only a few hours, as defined by Mercado Libre.
By selecting this type of campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Lightning deals promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

Automated co-participation

In the Automated co-participation campaign, Mercado Libre determines the participating offers and the discounts to be applied by the seller and the marketplace. It's up to the seller to accept it or not.

By selecting this type of campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Automated co-participation promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Competitive prices

In the Competitive prices campaign, Mercado Libre determines the participating offers and the discounts to be applied by the seller. It's up to the seller to accept it or not.

By selecting this type of campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Competitive prices promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.

When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Full stock sale

In the Full stock sale campaign, Mercado Libre determines the participating offers and the discounts the seller will offer, based on the quantity available in stock. It's up to the seller to accept it or not.

By selecting this type of campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers they want to include in the Full stock sale promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.
To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Seller campaigns

In Seller campaigns, the seller defines the discount type, duration, and amount.

To create a Seller campaign, follow the steps below:

In the VTEX Admin, go to Marketplace > Mercado Libre > Promotions, or type Promotions in the search bar at the top of the page.
Click the Create promotion button.
Click the Seller campaign option.
Complete the promotion fields described below.
Click the Save button.

Field	Description
Name	Enter a name for your campaign.
Discount	Choose the type of discount: Different by offer or Same for all offers.
Duration	Set the start and end date of the campaign.

After creating the campaign, it will be displayed in the Promotions module. You'll then need to add products to the campaign.
By selecting the created campaign, three different sections are displayed:

Candidates

In this section, the seller will select the offers to include in the promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
Complete the Discount and the Meli+ Discount (optional). This step will only appear for flexible percentage discounts.
In the confirmation pop-up, click the Confirm button.

Scheduled

In the Scheduled section, the offers configured to participate in a campaign with the Available status will be listed.

When the campaign status changes to Started, all the offers listed in this section will move to the Participating section.

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.

To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.

Seller coupons

In Seller coupons, the seller creates a discount coupon, defines the participating offers, and chooses whether the coupon can be used by anyone buying those offers or only by those with the coupon code.

To create a Seller coupon, follow the steps below:

In the VTEX Admin, go to Marketplace > Mercado Libre > Promotions, or type Promotions in the search bar at the top of the page.
Click the Create promotion button.
Click the Seller coupons option.
Complete the promotion fields described below.
Click the Save button.

Field	Description
Name	Enter a name for your campaign.
Audience	Choose which audience can use the coupon.
Coupon code	Create a code for the coupon.
Discount	Choose the type of discount: Percentage or Fixed amount.
Minimum purchase amount: Set the minimum order amount for the coupon to be applied.
Available budget	Define the amount to spend on this campaign.
Duration	Set the start and end date of the campaign.

Candidates

In this section, the seller will select the offers to include in the promotion. To add offers to the campaign, follow the steps below:

In the Candidates section, select the checkbox for the offers you want to include in the campaign.
At the top of the screen, click the Include in the promotion button.
In the confirmation pop-up, click the Confirm button.

Scheduled

Participating

In the Participating section, the offers configured to participate in a campaign with the Started status will be listed.
To remove a product from the campaign, follow the steps below:

Select the checkbox next to the Offer you want to remove from the campaign.
Click the icon.
In the confirmation pop-up, click the Confirm button.