There are two ways to create a brand on the VTEX platform: either through VTEX Admin or through API.

Follow the instructions below to create and update brands for products available in your store:

1. Click on Catalog.
2. Click on Brands.
3. Click on New Brand.
4. Fill out the brand form fields. For more on each field, read their description below:

• Name: Name of the brand you wish create and identify a product with. This field is mandatory and limited to 150 characters.
• Replacement Words: Alternative search terms that will lead to the created brand.The user can find the desired brand even when misspelling it. Used especially when words are of foreign origin and have a distinct spelling that is transcribed into a generic one, or when small spelling mistakes occur.
• Brand Description (Meta Tag Description): A brief description of the brand, displayed by search engines. Since search engines can only display less than 150 characters, we recommend not exceeding this character limit when creating the description.
• Brand Page Title (Tag Title): Title shown in the browser bar, which corresponds to the title of your page. Search engines consider it one of the most important result optimization elements.
• Adwords Remarketing Code: Also known as Google Remarketing Tag, it's the code used in Google Adwords campaigns. Filling out this field with the code will allow you to follow the remarketing metrics linked to that brand.
• Score (used for search result prioritization): A value used to set brand priority on the search results page. For more on this field and search result prioritization, read our article on how the Score field works.
• Display in Home menu: When ticking this box, the brand appears in the Department Menu control (vtex.cmc:departmentNavigator/). For more on the use of controls and their application for your store pages, read our article on controls list.
• Activate Brand: When selecting this box, the brand is visible and ready for use with the created products.

5. Click on Save.

Information that is filled out can be updated at any time using the Catalog module. To edit information related to a brand, click on Edit.

To delete a brand entry, click the arrow next to Edit and then click Delete.

Use the Create Brand request to create a new Brand using the API Catalog.